Brand Strategist and Storyteller with 18 years of brand and agency experience leading high performing global teams to conceptualize and execute innovative brand strategies that promote global brand alignment and engagement. Expert presenter and public speaker with a passion for learning, sharing knowledge, and developing leaders.
Global Brand & Retail Strategy
Mentoring & Team Leadership
Creative Process Leadership
Product Launch Strategy
Market Trends & Analysis
Awarded Global Agency of Record by Logitech to lead product launch strategies in global retail markets.
Collaborated with Adidas to lead the global launch of their Originals and Performance headphone lines.
Developed growth strategies that increased revenue to the most successful year in the agency’s 130-year history.
Toronto, ON (Aug 2017 – Present)
Consultancy specializing in retail and brand marketing strategies.
Started this company with a focus on select client relationships to define retail activation strategies for product launches while overseeing execution from creative brief through delivery.
Mississauga, ON (May 2016 – Aug 2017)
International retail marketing agency.
Sr. Director, Accounts & Retail Strategy
Hired by the CEO as the main point of contact, to secure new accounts, build and coach the accounts team, and manage the customer sales cycle of an account portfolio valued at $20M+. Led client projects from inception to execution in global markets while driving overall brand strategy.
Act as the face of the agency for all key accounts, at trade shows and other industry events.
Worked with clients, partners, and agency teams through the execution of multiple Logitech product launches in global retail markets.
Prepared and presented formal RFP responses and presentation decks for major client pitches.
Co-ordinated weekly team meetings, gathering forecasts and performance results into measurable reports for CEO and GM on a timely basis.
Collaborated with outside partners to develop custom technologies and content that delivered industry-leading in-store experiences.
Analyzed and interpreted market trends and research, harnessing data to validate and develop global sales and brand strategies.
Built and led a team of direct reports, including project managers, and account managers while overseeing contributions from clients, engineers, developers, social, and creative teams.
Toronto ON (May 2014 – May 2016)
Contracted by Adidas in a consultative role to provide key insights on customer-facing retail strategies.
MONSTER CABLE PRODUCTS
San Francisco CA (Jan 2013 – May 2014)
Multinational consumer electronics brand and creator of Beats by Dre.
Manager Global Retail Marketing & POP
Held pivotal role in managing the global retail sales and brand strategy for all product verticals, overseeing the effective utilization of $15M global budget to create retail strategies, retail environments, and sell-in opportunities used to drive product sales and create best-in-class consumer retail experiences.
Achieved executive leadership goals of global brand consistency, alignment, and budget reduction.
Implemented new strategies for top account Best Buy, leading to increased sales, engagement, and an increased footprint commitment from the account.
Spearheaded 20+ global product launches, defining the global and regional brand strategies for each.
Implemented processes that reduced global retail activation spend by 40% while increasing our global retail footprint and speed to market.
Collaborated with Lamborghini on the global unveiling of the Veneno Roadster at CES.
Drove the content strategy and creation of omni-channel digital assets that provided immersive customer experiences and increased consumer engagement.
Managed and implemented trade show strategy for CES and presented retail activation strategies on all dealer meetings.
Delivered company-wide presentations to several hundred employees, including C-Level Executives and celebrity brand ambassadors on campaign roadmaps and global strategic direction per product vertical.
Leveraged studies, research, and various analysis to create global standards and marketing toolkits for global retail activations.